Jobs and passions
It was a massive challenge to accommodate 2000 children in 14 locations across Italy’s biggest cities, but we did it! They spent the morning learning about their parent’s workplace and it was a great chance to introduce them to some of the technical professions available and challenge gender stereotypes through play. - Marie-Madeleine Gianni, BET SHE CAN President
Around 2000 children between the ages of four and twelve took part at 14 locations in Italy’s main cities. They spent the morning discovering their parent’s workplace:
The BET SHE CAN Foundation coordinated and oversaw the entire network of local partners, which it sought out and selected on an ad hoc basis. The foundation also supervised the production of the handbook, the preparation of the workshop material and delivered training.
Females account for just 11% of managers in this specific business context, while female presence in technical professionals is equal to just 21%. Faced with these stats, it’s vital that we promote the importance and value of diversity throughout companies.
Open Day – a company event for the families of employees – was a chance for the company to show its desire to change the culture and educate and motivate future generations to leave stereotypes behind and undertake alternative study routes rather than the standard ones of today.